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Tuesday 15 March 2011

Twitter is growing rapidly in Mexico, where some government agencies have started using the social networking site to dispel rumors and quickly provide information about violent incidents.

Twitter is growing rapidly in Mexico, where some government agencies have started using the social networking site to dispel rumors and quickly provide information about violent incidents.

"It's not about warning of shootouts. The reason why the account (@sspdgo for the Public Safety Secretariat in Durango state) was created is to provide accurate information at the time of the incidents, with the goal of giving certainty and calming the citizenry," police spokesman Fernando Fonseca told Efe.

Of the Twitter users in Mexico, governments, institutions, parties and politicians account for just 0.60 percent, while educational and academic institutions represent 1.4 percent, a report released this month by consulting firm Mente Digital said.

The situation, however, appears to be changing in Mexico.

President Felipe Calderon, who has more than 505,000 followers and has posted over 1,000 messages, has been using Twitter for months to make announcements.

The Public Safety Secretariat in Durango, located in northern Mexico, created an account on the social networking site just over a week ago on the "direct orders" of Gov. Jorge Herrera Caldera and has been promoting its presence on Twitter.

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